THE stripe is right for Kimberley Garner as she celebrates the launch of her latest ʙικιɴι collection.
The former Made In Chelsea star, 31, has opened up about how she turned her social media following into cold hard cash.
Ever since its launch in 2013, luxury swimwear brand Kimberley London has continued to grow – though she admits she wasted money getting supermodels to pose in her ʙικιɴιs when she started out.
Kimberley said: “When I started I hired the best models at the time, but they didn’t sell anything.
“Even the click rates on the website were low. I changed the images to those I took for social media and sales have hit their target every day since.
“I think that people want to be able to follow the journey and be a part of a business’ lifestyle.”