Kendall Jenner was in Tuscaloosa, Alabama on Tuesday promoting her tequila brand 818.

The fashion model and entrepreneur went bra-free as she wore a white T-shirt – she was in the Australian brand St. Agni –  with Calvin Klein blue jeans and a blue Polo cap as she delighted patrons at Innisfree Irish Pub.

‘Roll tide to that!’ wrote the star over her pH๏τo on Insta Stories. Roll Tide is a phrase trademarked by the University of Alabama. It is a cheer used to rally fans of the college’s athletics teams.

The older sister of Kylie Jenner was seen behind the bar pouring drinks that featured her 818 Tequila to dozens of excited fans.

‘Love you,’ she wrote over an image of her fans; she also played Sweet Home Alabama by Lynyrd Skynyrd.

The bar shared several videos and pH๏τos of the event to their social media pages, telling her to ‘come back soon.’

The 28-year-old Vogue model often likes to promote her brand in person and seems to often find herself behind the bar playing bartender for her fans.

The star was recognized for her role as an ‘entrepreneur’ as she is the founder of 818 Tequila, which has been a success story since its launch over two years ago.

A star does not need to be a billionaire to land on the cover of Forbes, rather they just need to show savvy business know how.

Kendall – who, according to Celebrity Net Worth, is worth $60M – fits the bill because 818 has taken off internationally.